<\/p>"},"borderRadius":{"id":93041829,"value":"#{text.border.radius}"},"textColor":{"id":93041830,"value":"#{text.color}"},"backgroundColour":{"id":93041831,"value":"#0000"},"truncateHeight":{"id":93041832,"value":null},"template":{"id":93041833,"value":"text"},"padding":{"id":93041834,"value":"0"},"fullWidth":{"id":93041835,"value":"0"},"fullBackgroundColor":{"id":93041836,"value":"#{text.fullBackground.color}"},"published":{"id":93041837,"value":"1"},"conditions":{"id":93041838,"value":"[]"}}},{"id":3981397,"type":"row","published":1,"size":{"x":12,"y":0},"order":4,"items":[{"id":3981398,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":93041852,"value":null},"copy":{"id":93041853,"value":null},"media":{"id":93041854,"value":"image"},"image":{"id":93041855,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/a8tqdwtseyhior2dvzqdwu1cclovdr6czcnj05wyspsvszas.jpeg.jpg?w=auto&h=auto&fy=0.50410036252946\",\"alt\":\"\"}"},"video":{"id":93041856,"value":"#{video.default}"},"autoplayInBackground":{"id":93041857,"value":"1"},"titleSize":{"id":93041858,"value":"1"},"overlay":{"id":93041859,"value":"1"},"href":{"id":93041860,"value":null},"borderRadius":{"id":93041861,"value":"#{image.border.radius}"},"overlayOpacity":{"id":93041862,"value":"0"},"overlayColors":{"id":93041863,"value":null},"overlayDirection":{"id":93041864,"value":"90"},"padding":{"id":93041866,"value":"6"},"fullWidth":{"id":93041867,"value":"0"},"fullBackgroundColor":{"id":93041868,"value":"#fff0"},"published":{"id":93041869,"value":"1"},"conditions":{"id":93041870,"value":"[]"},"ratio":{"id":93041871,"value":"short"},"template":{"id":101753078,"value":"pod"}}},{"id":4254298,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":101753079,"value":"2"},"html":{"id":101753080,"value":"
O\u2019Connells is a story of creativity, resilience, and a big dream born during one of the most unexpected times in modern history. In 2020, as the world stood still during the COVID-19 lockdown, eight-year-old Ciar\u00e1n O\u2019Connell found himself with plenty of time and a spark of inspiration. With the encouragement of his father, he decided to channel his creativity into something extraordinary: a sustainable clothing brand that would bring bold colours, timeless style, and eco-conscious living to wardrobes everywhere.<\/p>
<\/p>
What began as a kitchen-table project quickly grew into something much bigger. Rooted in the natural beauty of East Lothian\u2014a landscape of rolling countryside, golden beaches, and endless inspiration\u2014Ciar\u00e1n\u2019s vision took shape. Every design, every decision, and every thread was infused with the belief that fashion could do more than just look good; it could be good for the planet, too.<\/p>
<\/p>
Fast forward to today, and O\u2019Connells has grown into a thriving family-run business, now led by Ciar\u00e1n alongside his younger sister, Niamh. Together, they bring fresh energy and a shared passion for sustainability to everything they do. From colourful tees to luxuriously soft knitwear, every piece is a reflection of their commitment to quality, creativity, and care for the environment.<\/p>
<\/p>
But O\u2019Connells is about more than great clothing\u2014it\u2019s about rethinking how fashion is made and experienced. Every garment is crafted from 100% organic cotton, grown without harmful chemicals to protect both the planet and the people who wear it. Powered by renewable energy and delivered in plant-based, plastic-free packaging, our clothing is a celebration of innovation and sustainability. Even our packaging invites creativity, designed to be coloured in for a fun, personal touch.<\/p>
<\/p>
And the story doesn\u2019t stop there. We believe in circular fashion, where nothing goes to waste. When your O\u2019Connells favourite has reached the end of its journey, send it back to us. We\u2019ll recycle it into something new, ensuring that every piece contributes to a better future instead of a landfill.<\/p>
<\/p>
For us, East Lothian isn\u2019t just where we live\u2014it\u2019s at the heart of everything we do. The stunning landscapes that inspire our designs also fuel our commitment to preserving the natural world. With every stitch, we aim to create clothing that reflects the beauty of our surroundings and the values that guide us.<\/p>
<\/p>
What began as a young boy\u2019s dream during lockdown has grown into a brand that celebrates family, creativity, and sustainability. At O\u2019Connells, we believe clothing can do more than just make a statement\u2014it can inspire change. <\/p>
<\/p>
From our family to yours, thank you for joining us on this journey. Together, we\u2019re wearing our values, making an impact, and proving that even the smallest beginnings can lead to something truly extraordinary.<\/p>"},"textColor":{"id":101753081,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":93041840,"value":null},"title":{"id":93041841,"value":null},"backgroundColor":{"id":93041843,"value":"#{feature.background.color}"},"padding":{"id":93041847,"value":"6"},"fullWidth":{"id":93041848,"value":"0"},"fullBackgroundColor":{"id":93041849,"value":"#{feature.fullBackground.color}"},"published":{"id":93041850,"value":"0"},"conditions":{"id":93041851,"value":"[]"},"direction":{"id":101753073,"value":"column"},"textColor":{"id":101753074,"value":"#{feature.text.color}"},"buttonText":{"id":101753075,"value":null},"copy":{"id":101753076,"value":"
O\u2019Connells is a story of creativity, resilience, and a big dream born during one of the most unexpected times in modern history. In 2020, as the world stood still during the COVID-19 lockdown, eight-year-old Ciar\u00e1n O\u2019Connell found himself with plenty of time and a spark of inspiration. With the encouragement of his father, he decided to channel his creativity into something extraordinary: a sustainable clothing brand that would bring bold colours, timeless style, and eco-conscious living to wardrobes everywhere.<\/p>
<\/p>
What began as a kitchen-table project quickly grew into something much bigger. Rooted in the natural beauty of East Lothian\u2014a landscape of rolling countryside, golden beaches, and endless inspiration\u2014Ciar\u00e1n\u2019s vision took shape. Every design, every decision, and every thread was infused with the belief that fashion could do more than just look good; it could be good for the planet, too.<\/p>
<\/p>
Fast forward to today, and O\u2019Connells has grown into a thriving family-run business, now led by Ciar\u00e1n alongside his younger sister, Niamh. Together, they bring fresh energy and a shared passion for sustainability to everything they do. From colourful tees to luxuriously soft knitwear, every piece is a reflection of their commitment to quality, creativity, and care for the environment.<\/p>
<\/p>
But O\u2019Connells is about more than great clothing\u2014it\u2019s about rethinking how fashion is made and experienced. Every garment is crafted from 100% organic cotton, grown without harmful chemicals to protect both the planet and the people who wear it. Powered by renewable energy and delivered in plant-based, plastic-free packaging, our clothing is a celebration of innovation and sustainability. Even our packaging invites creativity, designed to be coloured in for a fun, personal touch.<\/p>
<\/p>
And the story doesn\u2019t stop there. We believe in circular fashion, where nothing goes to waste. When your O\u2019Connells favourite has reached the end of its journey, send it back to us. We\u2019ll recycle it into something new, ensuring that every piece contributes to a better future instead of a landfill.<\/p>
<\/p>
For us, East Lothian isn\u2019t just where we live\u2014it\u2019s at the heart of everything we do. The stunning landscapes that inspire our designs also fuel our commitment to preserving the natural world. With every stitch, we aim to create clothing that reflects the beauty of our surroundings and the values that guide us.<\/p>
<\/p>
What began as a young boy\u2019s dream during lockdown has grown into a brand that celebrates family, creativity, and sustainability. At O\u2019Connells, we believe clothing can do more than just make a statement\u2014it can inspire change. <\/p>
<\/p>
From our family to yours, thank you for joining us on this journey. Together, we\u2019re wearing our values, making an impact, and proving that even the smallest beginnings can lead to something truly extraordinary.<\/p>"},"template":{"id":101753077,"value":"feature"}}},{"id":3981400,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":5,"items":[],"properties":{"html":{"id":93041875,"value":"
<\/p>"},"borderRadius":{"id":93041876,"value":"#{text.border.radius}"},"textColor":{"id":93041877,"value":"#{text.color}"},"backgroundColour":{"id":93041878,"value":"#0000"},"truncateHeight":{"id":93041879,"value":null},"template":{"id":93041880,"value":"text"},"padding":{"id":93041881,"value":"1"},"fullWidth":{"id":93041882,"value":"0"},"fullBackgroundColor":{"id":93041883,"value":"#{text.fullBackground.color}"},"published":{"id":93041884,"value":"1"},"conditions":{"id":93041885,"value":"[]"}}},{"id":4254295,"type":"row","published":1,"size":{"x":12,"y":0},"order":3,"items":[{"id":4254296,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":101753050,"value":null},"copy":{"id":101753051,"value":null},"media":{"id":101753052,"value":"image"},"image":{"id":101753053,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/06jeq0roecs16z27jkzm4xcgoigg4kaossnbq62zt5gh0hkj.jpeg.jpg?w=auto&h=auto&fy=0.47932600405718\",\"alt\":\"\"}"},"video":{"id":101753054,"value":null},"autoplayInBackground":{"id":101753055,"value":"1"},"titleSize":{"id":101753056,"value":"1"},"overlay":{"id":101753057,"value":"1"},"href":{"id":101753058,"value":null},"borderRadius":{"id":101753059,"value":"#{image.border.radius}"},"overlayOpacity":{"id":101753060,"value":"0"},"overlayColors":{"id":101753061,"value":null},"overlayDirection":{"id":101753062,"value":"90"},"padding":{"id":101753064,"value":"6"},"fullWidth":{"id":101753065,"value":"0"},"fullBackgroundColor":{"id":101753066,"value":"#fff0"},"published":{"id":101753067,"value":"1"},"conditions":{"id":101753068,"value":"[]"},"ratio":{"id":101753069,"value":"short"},"template":{"id":123468394,"value":"pod"}}},{"id":4911681,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":123468395,"value":"2"},"html":{"id":123468396,"value":"
\"Natural organic clothing that feels good, looks bold, and has a lasting, positive impact on our planet.\"<\/p><\/blockquote>
<\/p>
Nestled in the heart of East Lothian, Scotland, just a stone\u2019s throw from Edinburgh, our family-run business is deeply inspired by the stunning natural beauty that surrounds us \u2014 from rolling countryside to breath-taking beaches.<\/p>
O\u2019Connells of Haddington began our journey in 2020, founded by then nine-year-old Ciar\u00e1n O\u2019Connell with the support of his father, Pod, during the early days of the COVID-19 lockdown.<\/p>
From the start, we\u2019ve been rooted in a commitment to sustainability, and promoting vibrant, high-quality tees and knitwear that celebrate nature and creativity.<\/p>
Today, we are proudly run by Ciar\u00e1n and his younger sister Niamh, supported by their father, who together share a passion for eco-friendly, sustainable fashion. Together, they continue to champion our mission: promoting natural colourful clothing that\u2019s kind to both people and our planet.<\/p>
#WearYourValues #LiveInColour<\/p>"},"textColor":{"id":123468397,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":101753038,"value":null},"title":{"id":101753039,"value":null},"backgroundColor":{"id":101753041,"value":"#{feature.background.color}"},"padding":{"id":101753045,"value":"0"},"fullWidth":{"id":101753046,"value":"0"},"fullBackgroundColor":{"id":101753047,"value":"#{feature.fullBackground.color}"},"published":{"id":101753048,"value":"0"},"conditions":{"id":101753049,"value":"[]"},"direction":{"id":123468389,"value":"column"},"textColor":{"id":123468390,"value":"#{feature.text.color}"},"buttonText":{"id":123468391,"value":null},"copy":{"id":123468392,"value":"
Welcome to O'Connells!<\/h3>
\"Natural organic clothing that feels good, looks bold, and has a lasting, positive impact on our planet.\"<\/p><\/blockquote>
<\/p>
Nestled in the heart of East Lothian, Scotland, just a stone\u2019s throw from Edinburgh, our family-run business is deeply inspired by the stunning natural beauty that surrounds us \u2014 from rolling countryside to breath-taking beaches.<\/p>
O\u2019Connells of Haddington began our journey in 2020, founded by then nine-year-old Ciar\u00e1n O\u2019Connell with the support of his father, Pod, during the early days of the COVID-19 lockdown.<\/p>
From the start, we\u2019ve been rooted in a commitment to sustainability, and promoting vibrant, high-quality tees and knitwear that celebrate nature and creativity.<\/p>
Today, we are proudly run by Ciar\u00e1n and his younger sister Niamh, supported by their father, who together share a passion for eco-friendly, sustainable fashion. Together, they continue to champion our mission: promoting natural colourful clothing that\u2019s kind to both people and our planet.<\/p>
#WearYourValues #LiveInColour<\/p>"},"template":{"id":123468393,"value":"feature"}}},{"id":4911678,"type":"row","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":4911679,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":123468366,"value":null},"copy":{"id":123468367,"value":null},"media":{"id":123468368,"value":"image"},"image":{"id":123468369,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/4kaf14bxwuqevk4lyackmwcz8m6rfliqgjfqutcdqsqrv3fu.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":123468370,"value":null},"autoplayInBackground":{"id":123468371,"value":"1"},"titleSize":{"id":123468372,"value":"1"},"overlay":{"id":123468373,"value":"1"},"href":{"id":123468374,"value":null},"borderRadius":{"id":123468375,"value":"#{image.border.radius}"},"overlayOpacity":{"id":123468376,"value":"0"},"overlayColors":{"id":123468377,"value":null},"overlayDirection":{"id":123468378,"value":"90"},"padding":{"id":123468380,"value":"6"},"fullWidth":{"id":123468381,"value":"0"},"fullBackgroundColor":{"id":123468382,"value":"#fff0"},"published":{"id":123468383,"value":"1"},"conditions":{"id":123468384,"value":"[]"},"ratio":{"id":123468385,"value":"short"},"template":{"id":123484521,"value":"pod"}}},{"id":4912231,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":123484522,"value":"2"},"html":{"id":123484523,"value":"
Inspired by East Lothian<\/h2>
O\u2019Connells of Haddington was founded in 2020 during the first COVID lockdown as a small family project \u2014 created to promote organic cotton and offer simple, colourful tees and knitwear made with better materials.<\/p>
We\u2019re a family-run online shop based in East Lothian, Scotland, inspired by open skies, coastal air, and everyday practicality. Everything we sell is chosen with the same focus: organic fabrics, responsible production, comfortable fits, and lasting wear.<\/p>